Stop the Presses! Mere gives a thumbs up to a Store Brand Product

Yeah, even I'm surprised. But so far, the Simply Enjoy Brand from Ahold (Giant here in the Mid-Atlantic; Stop & Shop in the Northeast; Number-Fudging, P&L Juggling Lying Dutch Behemoth for those of you who read the business section) is actually pretty okay.

Look, it's a store brand...and my experience so far has been limited to the Bumbleberry Pies in the frozen dessert section (I can't make a little pastry that looks and tastes this good at this price. It actually comes out looking like it does on the package, which rarely happens in the frozen section. And soooo convenient to keep a few in the freezer) and the pasta sauces (thinner than you may be used to, but that's what happens when you don't load up a sauce with additional thickeners.) But generally speaking, if they didn't F that up, odds are in their favor for getting the other products right. And the ingredient labels are very clean -- using only the stuff that you'd expect to see, unless you've been worn down into thinking that food actually requires multisyllabic words and the phrase "FD&C".

( for those of you who are wondering why me liking a store brand product is such a big hairy deal )